Execution Gets You Hired.
Strategy Gets You Influence.
The CPES certification is the only professional credential in the events industry built around strategic experience design and provable business impact.
You already know how to execute.
That was never the problem.
You manage details others miss. You solve problems in real time. You make events happen under pressure. You are the person everyone relies on when things need to work.
And yet when leadership asks what the event actually produced — you go quiet.
Not because you lack talent. Not because your work wasn't extraordinary. Because nobody in this industry ever taught you how to answer that question.
The event industry has trained generations of professionals to execute events. Leadership now expects them to communicate strategy. That gap — between what you deliver and what you can prove — is quietly costing you budget, credibility, and career momentum.
The CPES certification exists to close it.
I built this because I lived it.
I once planned the most beautiful corporate holiday party of my career. Custom branded signage. A live band. Custom cocktails. Guests were having a genuinely great time.
Then a bartender put a tip jar on the table at a hosted bar.
I found it. Fixed it. Five minutes. Done.
Monday morning at the debrief, the sweet potatoes tasted burnt. The valet took too long. Someone's mother had a complaint.
None of it had anything to do with whether the event was successful.
But because success was never defined before the event began everything became fair game.
That moment changed everything for me. The failure was not the tip jar. The failure was that we never agreed on what winning looked like before we started.
I spent the next several years building the framework I wish had existed. A methodology that connects every event to a clear purpose, a measurable outcome, and a report that proves what it produced.
That framework became the CPES certification.
— Jenny Howard-Maxwell Founder, The Edgucation Institute Author, Make Them Feel That Way On Purpose
Inside The CPES Certification Curriculum
Three self-paced courses. One strategic case study. One board review. One credential that changes how your work is seen.
Purpose to Profit:
Learn how to define the strategic purpose of an event before a single design decision is made. Connect experiences to business objectives. Identify the KPIs leadership actually evaluates. Translate event outcomes into measurable ROI.
The Competitive Edge
Develop the mindset, language, and strategic positioning required to operate at the leadership level. Learn how to speak the language of business outcomes and how to walk into every budget conversation with confidence instead of hope.
The Experiential Edge Blueprint
The Experiential Edge Blueprint Learn how to engineer emotion intentionally, anchor experiences to brand objectives, design events that produce measurable behaviour change, and build ROI models that prove your impact in language leadership understands.
Strategic Case Study
Apply the full framework to a real event from your own practice. This is not a theoretical exercise. This is your proof of practice — the document that demonstrates you can operate as a strategic experience designer at the highest level.
Board Review
Present your case study to the board of The Edgucation Institute and earn your Certified Professional Experiential Strategist designation.
This is not a course you complete and forget. This is a credential earned through your own work.
What People Are Saying
This is for you if...
You are an event professional who is excellent at executing and tired of not being able to prove it.
You want a seat at the strategic table not just a seat at the planning table.
You are ready to stop hoping leadership sees the value of your work and start showing them exactly what it produced.
You want a credential that reflects the level you are already operating at and opens doors to the level above it.
This is not for you if...
You are looking for event planning templates or logistics checklists.
You want a certificate you can complete in a weekend without doing real strategic work.
You are not willing to apply the framework to a real event and present it to a board.
Enroll Before April 30th
The CPES certification is currently available at the founding investment of $997.
At the end of April that changes permanently.
On April 30th the investment increases to $1,997 — a $1,000 increase that will not be reversed.
This is not a manufactured deadline. Course 3 of the certification is being finalised and once the full programme is complete the price reflects its full value.
If you have been thinking about this — now is the time..
Today's Investment: $997 After April 30th: $1,997 You save $1,000 by enrolling now.
Pay in full or split into smaller payments using Afterpay, Klarna, or Zip at checkout.
Frequently Asked Questions
Who is The Edgucation Institute for?
The Edgucation Institute is designed for event professionals who want to move beyond execution and develop strategic credibility.
Most students have experience planning events but want to better understand how to connect those experiences to business outcomes, ROI, and leadership level decision making.
The program is ideal for corporate event professionals, experiential marketers, brand activation teams, agency producers, and independent planners who want to operate as strategic contributors rather than logistical coordinators.
Is this relevant if I work in corporate events or brand experiences?
Yes. The certification was specifically designed for professionals working in corporate events, experiential marketing, brand activations, conferences, and internal company experiences.
The frameworks taught in the program focus on aligning experiences with business objectives, measurable outcomes, and brand strategy.
If your events are expected to influence perception, behavior, revenue, culture, or brand loyalty, the concepts in this program directly apply.
Is this coaching or consulting
No.
The Edgucation Institute is a professional certification program, not coaching or consulting.
The curriculum teaches structured strategic frameworks used to design, evaluate, and defend experiential strategy. Participants develop the analytical tools and leadership language required to communicate event value at the executive level.
Do I need a background in marketing or strategy
No formal marketing background is required.
Most professionals entering the program already understand how to execute events successfully. The certification builds on that foundation by introducing strategic frameworks, measurement models, and leadership level communication.
The goal is to help experienced planners translate what they already do well into strategic business value.
How is this different from other event education
Most event education focuses on logistics, trends, or tactical execution.
The Edgucation Institute focuses on experiential strategy.
The certification teaches how to define the business purpose of an event, design experiences intentionally, measure impact, and communicate results using executive level language.
This approach positions event professionals as strategic contributors rather than operational support.
How long do I have access
Enrollment provides lifetime access to the curriculum.
The program is self paced, allowing professionals to complete the training alongside their existing work responsibilities.
Most participants move through the certification in several weeks to a few months depending on their schedule.
How quickly can I apply what I learn
Immediately.
The frameworks taught in the program are designed to be applied to events you are already planning.
Many participants begin using the Purpose to Profit framework in their very next internal meeting or client conversation, often shifting how event value and impact are discussed right away.
Is this self paced?
Yes. All programs are self paced and built to accommodate full time professionals.
Will this help me demonstrate ROI and advance my career?
Yes.
One of the primary goals of the certification is to help event professionals translate their work into measurable business impact.
By learning how to define purpose, identify leadership KPIs, and communicate results in strategic language, participants are able to demonstrate the value of experiences more clearly inside their organizations.
This shift often changes how event professionals are perceived internally, moving from logistics support to strategic contributor.
The CPES credential signals expertise in experiential strategy and the ability to connect events to business outcomes.
How do I get access after enrolling
Access is granted immediately after checkout.
Can I add the CPES designation to my resume or LinkedIn?
Yes.
Graduates who successfully complete the certification and case study requirement earn the Certified Professional Experiential Strategist (CPES) designation.
This credential can be added to your resume, LinkedIn profile, and professional bio to signal expertise in experiential strategy and event ROI.
Example:
Jenny Howard-Maxwell, CPES